Payyd (payyd.money) is a global payment infrastructure provider that sits on top of established banks and financial institutions, enabling direct connectivity and payment localization for enterprises and merchants worldwide across 200+ markets.
My Role: Over my last 1 year and 7 months at payyd, I led end-to-end design initiatives for the complete product ecosystem including the website, webapp, enterprise dashboard, and the mobile app.
The Challenge: Design intuitive payment experiences that handle complex global infrastructure while maintaining simplicity for users ranging from individual freelancers to enterprise clients processing large monthly volumes.
The Context: Payyd's proprietary network of financial partners enables compliant, efficient movement of money globally—but this complexity needed to be invisible to end users. My design work focused on creating seamless experiences that balanced regulatory requirements, multi-market localization, and user-friendly interfaces.